How it works For creators For brands Analytics Pricing
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The creator performance platform

Earn from views. Not just sales.

Connect your TikTok or Instagram and get paid for the attention your content earns. No follower minimum. A real portfolio, direct brand relationships, and earnings that track every view.

Start as a creator See how it works
10 minView sync interval
0Follower minimum
4 waysTo get paid
TikTok & IGNative integrations
Performance based creator marketing

Build your creator army. Pay per view.

Set your own CPM and pay only for approved views. Find creators by value, not vanity, build private PR lists, and turn one campaign into a standing network. Every euro of attention, measured.

Launch a campaign See the analytics
Your CPMYou set the rate
ApprovedViews only, no waste
30+Performance metrics
24hVelocity, live
Built for the way modern brands actually grow
The shift

Attention is the asset.
We pay for it directly.

The content was always working. It earned views, drove saves, built recall. The old model just refused to pay for any of it until someone checked out. VYRLE pays on performance, then turns that performance into a network brands can scale.

The old model
Pay on purchase
Affiliate links, one off deals, a follower gate. Most of the value leaks away unpaid.
Up to 1,000,000 views Drag across →
$0 flat, until a sale
$0
0 views
Budget spent€10,000
? ? ? Most of it unaccounted.
No read on what worked.
A sliver you can actually trace
Spent before you know what landed
Paid only on conversion
Views earn nothing on their own.
One off campaigns
Every launch starts from zero.
Big accounts only
Small creators rarely get the deal.
Guesswork on spend
No read on what attention cost.
VS
The VYRLE model
Pay on performance
Set a CPM, approve the views, and the same content becomes a measurable, repeatable engine.
Up to 1,000,000 views Drag across →
$0 paid as it climbs
$0
0 views
Budget spent€10,000
Approved views+2.1M
Approved views+889K
Approved views+743K
Approved views+4.6M
8.3M views, every euro accounted
Paid on approved views
CPM you set. Value never leaks.
Creator armies, on repeat
Favorite, list, and re invite winners.
Open to every creator
No follower gate. Value over vanity.
Measured, to the view
30+ metrics. First 24 hours, live.
How VYRLE works

One platform.
Two sides that compound.

Whether you make content or buy it, the flow is built to be fast, transparent, and repeatable.

Connect01

Connect

Link TikTok or Instagram. No follower minimum. Your account is scanned automatically.

A
@aalexandra
TikTok · 14.2K
Synced
A
@alex.creates
Instagram · 9.8K
Synced
Explore02

Explore campaigns

Apply to open briefs or get invited to private ones. Message brands directly inside the platform.

Skincare launch
$14 CPM · open
Apply
Sneaker drop
$11 CPM · invite
View
Post03

Post content

Publish your Reel or TikTok with the campaign tag. Views sync every 10 to 15 minutes.

#skincarelaunchLive
Views syncing
312,840
Updated 11 minutes ago via API
Get paid04

Get paid

Earnings accrue on approved views. Auto approve after three days. Payout via bank or KYC rail.

Available to withdrawApproved
$4,280
Bank transferWithdraw
Create01

Create a campaign

Set product, CPM, budget, creator limit, and content guidelines. Live in minutes.

CPM rate€12.00
Total budget€10,000
#launchLive
Approve02

Approve creators

Accept or reject applicants, send feedback, and build private lists you can reuse.

A
@aalexandra
2.4M views · 9.1
Accept
J
@jonas.v
41K views · 5.2
Pass
Track03

Track performance

Views, spend, CPM, and top creators update in real time on one dashboard.

Views delivered
8.3M
Live
Spend €8,210CPM €0.99
Scale04

Scale the army

Turn winners into repeat partners. Send private campaigns and grow a standing network.

Your creator network24 active
A M J + repeat partners
Private campaign sent
to 24 creators
Sent

Your content already works.
Now it pays.

Small creators rarely get the deal. Affiliate links pay almost nothing. VYRLE flips it: you earn from the views you generate, build a portfolio that proves your value, and turn one collaboration into a lasting relationship.

Earn from views, clicks, codes and sales
Four ways to get paid. You are rewarded the moment your content performs, not only when someone checks out.
A profile that builds your reputation
Total views, earnings, past collaborations, and a reputation score. A living portfolio brands can find and trust.
Talk to brands directly
Built in messaging, private invites, and repeat collaborations. Real relationships, not one off shoutouts.
A
Alexandra
@aalexandra · Level 4 creator
Top creator
Earned today
$4,280
Views today
2.4M
Pending
$1,230
Earnings, last 7 daysLive

Stop renting attention.
Build a creator army.

Influencer marketing is expensive and hard to scale. Meta costs keep climbing. VYRLE gives you performance based creator marketing where you only pay for approved views, plus the tools to turn one good campaign into a standing network.

Set your own CPM
Define the rate per thousand views. Approve what counts. Your budget maps directly to attention delivered.
Find and filter creators by value
Rank by efficiency, not vanity. A creator posting five times at 20K views can beat one posting a hundred at 1K.
Build PR lists and send private campaigns
Favorite top performers, group them, and invite them back. Scale authentic UGC without starting from zero.
L
Lunaré · Summer launch
Campaign live · CPM €9.40
Active
Total views
3.18M
Spend
€29,892
Creators
42
Avg engagement
6.4%
Top creators by value
M
Maya R.
812K views
S
J
Jonas K.
540K views
A
S
Sofia L.
388K views
A
Attention efficiency, measured

See exactly how your money moves.

VYRLE measures attention efficiency, not just affiliate sales. Over thirty metrics across cost, engagement, virality, and creator performance, split cleanly by TikTok, Instagram, and combined. The first 24 hours of every drop, tracked in real time.

VV · VIEW VELOCITY
First 24 hour performance
Every video is polled every 10 to 15 minutes. For new releases and drops, you see how fast a creator account reaches, and how strong that reach is in the critical first day.
Tracking live
8.3M views
at 24h
Drag
0h6h12h18h24h
AS · ATTENTION SCORE
86EXCELLENT
A single 0 to 100 read on attention quality from shares, saves, comments, engagement rate, and velocity.
CPM
Cost per 1,000 views
What it costs to generate a thousand views across both platforms.
CPP
Cost per post
Average spend for every piece of content delivered.
ER
Engagement rate
How engaging the content is, weighted across every interaction.
SLR
Save to like ratio
A sharp read on content quality and real purchase intent.
PS · PLATFORM SPLIT
TikTok and Instagram, side by side
Compare views, spend, engagement, and CPM per platform so you put budget where attention is cheapest.
TikTok64%
Instagram36%
ROI · EMV · BEV
Value, not guesswork
Estimated media value and brand exposure value, benchmarked against industry CPM, so attention turns into a number your board understands.
4.7x
ROI
€142K
EMV
8.9M
Exposure
EARNINGS · LAST 30 DAYS
What your content is paying
Every approved view adds to your balance in real time. Drag across to see how your earnings built over the month, from the first post to today.
Paid daily
€4,280
day 30
Drag
Day 1Day 8Day 15Day 22Day 30
RS · REPUTATION SCORE
92TOP 5%
Built from delivery, consistency, engagement quality, and repeat invites. A higher score gets you seen and invited first.
EPM
Earnings per 1,000 views
What every thousand views puts in your pocket across both platforms.
TE
Total earned
Everything you have made on VYRLE, across every brand and campaign.
AR
Approval rate
The share of your submitted views that brands approve and pay for.
RI
Repeat invites
How often brands you worked with invite you back for the next drop.
PS · WHERE YOU EARN
TikTok and Instagram, side by side
See which platform pays you most so you put your effort where your views earn the most.
TikTok71%
Instagram29%
EARNED · PENDING · LIFETIME
Your money, clearly
What has cleared, what is on the way, and everything you have earned since you joined.
€4,280
Earned
€1,230
Pending
€38K
Lifetime
What people say

Loved by creators
and the brands behind them.

Creator 0:00
M
Maya R.
Creator · 184K avg views
Creator 0:00
J
Jordan T.
Creator · 92K avg views
Brand manager 0:52
H
Hannah V.
Brand manager · DTC skincare
Pricing

Free to create.
Pay only for performance.

Creators never pay to join or get paid. Brands pay a flat platform fee plus the views they approve. No retainers, no agency markup, no guesswork.

For creators
Always free
Join, connect, and earn. Keep what your content makes.
€0 forever
  • No follower minimum to apply
  • Earn from views, clicks, codes and sales
  • Portfolio, reputation score and analytics
  • Direct messaging with brands
Create your profile
For brands
Performance
A flat platform fee plus the approved views you pay for.
€99 / mo + CPM
  • Unlimited campaigns, set your own CPM
  • Full analytics suite, 30+ metrics
  • PR lists, private campaigns, creator armies
  • Affiliate links, discount codes, click payouts
Start a campaign

Pay only for approved views. Markup and VAT applied transparently at checkout. Cancel anytime.

Make your content
work for you.

Join the operating system for creator driven marketing. Earn from views. Build your army. Measure everything.

Start as a creator Book a brand demo